The Designer & Veronica Ditting

This is pretty rare that I am writing about a particular designer. Designers, especially graphic designers are not to be celebrated like celebrities and stars - in my opinion.

That is the reason why I find designers, and those who are so good at it, more interesting, attractive, intriguing and genuine, than I find other creatives who dabble in other fields. Unlike dancers or singers or performers or actors who demand the lights to be on them at all times, designers would rather have the lights on their hands, making things happen for the others, serving the visions of the others, reinventing the thoughts of others, giving shape and tone to the voices of others. 

They are more concerned about the textures of the paper and how they feel on their hands, than about how their hair would look on camera and lights, more concerned about the alignment of the text on screen rather than the alignment of the tie or the hat on his/her own body. They let their works speak up for them - but not in obnoxious demanding selfish sort of way, instead in a subtle, confident and quiet way. It doesn’t mean that the designer is identity-less and has no voice of his own, and shies away from voicing his opinion and desires - it just means that a designer employs his/her subtlety and expertise to express his/her contribution to humanity and opinion in a more clever and composed way. He doesn’t need to fight for his/her ‘rights to express’. He/she does it seamlessly, with and without being noticed. 

Veronica Ditting, I have learnt, is the designer for the magazines, COS, The Fantastic Man and The Gentlewoman. Here are a few screenshots from their printed magazines. I really love it. Falling head over heels for their simplicity and class. Nothing obnoxious and spiteful in their design. And not fancy in a kitschy way, but uses colours where necessary. Not overbearingly classy. Very approachable. Confident. Toned down, and yet loud headlines where necessary. 

Love it.